My Role
Brand Design, Creative Direction
Overview
Mac & Mia is a subscription service catering to parents seeking stylist-curated children's clothing delivered to their doorstep. The team at Mac & Mia wanted a strategic rebranding aimed to elevate the overall quality and appeal of its website, marketing collateral, and social media presence.
I designed fresh brand elements to give the company a maternal and clean aesthetic for its future use. My focus was on infusing a sense of warmth into the brand while also giving it a slightly more contemporary feel. I retained its signature main color for recognition and introduced fresh brand colors as well.
Deliverables included a comprehensive set of brand guidelines, a new logo, a redesigned homepage, email design templates, a brand book and creative direction for Mac & Mia's social media content.
